Advertising in the 1920s and 1930s

In commercial graphics, the image is reduced to a picture of the product with a brief slogan.

New approaches in advertising

Advertising in the 1920s and 1930s

Product advertising reaches an ever larger audience. A wide range of motifs and designs are used to suit different tastes.

Osmia

In 1935, Faber-Castell acquires majority shares in the renowned fountain pen manufacturer Osmia. The company name "Osmia" is retained into the 1950s.

Further decades

Conquering the world market - international advertising

Advertising in the 1900s and 1910s

Cheerful advertising motifs entice people to buy

Advertising in the 1950s

New forms - new designs

Advertising in the 1960s

Photographic posters increasingly replace commercial art

Advertising in the 1970s and 1980s